The story of how the Poppy became an international symbol of remembrance is a remarkable one.

Lt-Col John McCrae 

The association of the red poppy — the Flanders Poppy — with battlefield deaths as a natural symbol of resurrection and remembrance dates back to the Napoleonic Wars when poppies were the first plant to grow in the churned up soil of soldiers' graves in the area of Flanders.

This connection between the red poppy and war dead was renewed over a century later on the Western Front during the First World War.

It was verses by Lieutenant-Colonel John McCrae (1872-1918), a Canadian Medical Officer, which began the intriguing process by which the Flanders Poppy became immortalised worldwide as the symbol of remembrance.   The inspiration for the verses had been the death of a fellow officer, Lt Alexis Helmer, of the 1st Brigade Canadian Field Artillery on 2 May 1915, during the Second Battle of Ypres (Ieper) in western Belgium, for whom McCrae had performed the burial service. McCrae's verses, which he had scribbled in pencil on a page torn from his despatch book, were sent anonymously by a fellow officer to the English magazine, Punch, which published them under the title 'In Flanders Fields' on 8 December 1915.

The Poem

In Flanders fields the poppies blow
      Between the crosses, row on row,
   That mark our place; and in the sky
   The larks, still bravely singing, fly
Scarce heard amid the guns below.

We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
   Loved and were loved, and now we lie
         In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
   The torch; be yours to hold it high.
   If ye break faith with us who die
We shall not sleep, though poppies grow
         In Flanders fields.

 Origins of the Memorial Poppy

The idea for the Flanders Fields Memorial Poppy, Moina Michael recalled in her 1941 book The Miracle Flower, came to her while working at the YMCA Overseas War Secretaries' Headquarters on a Saturday morning, 9 November 1918. The Twenty-Fifth Conference of the Overseas YMCA War Secretaries was in progress. During a lull in proceedings Moina glanced through a copy of the November Ladies Home Journal and came across McCrae's poem re-titled "We Shall Not Sleep". The last few lines transfixed her:

To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

Moina Michael 

Moina Michael hereafter made a personal pledge to 'keep the faith' and vowed always to wear a red poppy of Flanders Fields as a symbol of remembrance. Compelled to make a note of this pledge she hastily scribbled her response, entitled "We Shall Keep the Faith", on the back of a used envelope.

We Shall Keep the Faith

by Moina Michael, November 1918

Oh! you who sleep in Flanders Fields,
Sleep sweet - to rise anew!
We caught the torch you threw
And holding high, we keep the Faith
With All who died.

We cherish, too, the poppy red
That grows on fields where valor led;
It seems to signal to the skies
That blood of heroes never dies,
But lends a lustre to the red
Of the flower that blooms above the dead
In Flanders Fields.

And now the Torch and Poppy Red
We wear in honor of our dead.
Fear not that ye have died for naught;
We'll teach the lesson that ye wrought
In Flanders Fields.

 The Origin of the Remembrance Poppy.

When the Conference delegates gave Moina a gift of ten dollars in appreciation of her assistance, she went to a New York department store and purchased 25 artificial red poppies and, pinning one on her own collar, distributed the remainder to the YMCA secretaries with an explanation of her motivation. She viewed this act as the first group distribution of the Flanders Fields Memorial Poppy.

Moina Michael hereafter tirelessly campaigned to get the poppy adopted as a national symbol of remembrance. In September 1920 the American Legion adopted the Poppy as such at its annual Convention. Attending that Convention was a French woman who was about to promote the poppy — as a symbol of remembrance — throughout the world.

International Symbol of Remembrance

Madame E. Guérin, conceived the idea of widows manufacturing artificial poppies in the devastated areas of Northern France which then could be sold by veterans' organisations worldwide for their own veterans and dependants as well as the benefit of destitute French children. Throughout 1920-21, Guérin and her representatives approached veteran organisations' in the United States, Britain, Canada, Australia and New Zealand and urged them to adopt the poppy as a symbol of remembrance.

It was as a result of the efforts of Michael and Guérin — both of whom became known endearingly as the "Poppy Lady" — that the poppy became an international symbol of remembrance.